B kind was inspired by the life of Bill Mahoney, a loving husband and father whose life was tragically cut short by pancreatic cancer on April 30, 2013. While Bill achieved remarkable success as a businessman both in the U.S. and Australia, what truly set him apart was his kindness and generosity toward others. Bill Mahoney was one of those rare individuals who made people smile everywhere he went. (He was Best Man at no fewer than eight weddings.) be kind was established as a way to continue Bill’s legacy.